CLIENT
GlaxoSmithKline Italia
The 8th largest pharmaceutical company in the world, exclusively focused on biopharmaceuticals since 2022.
PRODUCT
Sensodyne Sensibilità & Smalto
A toothpaste specifically designed to restore enamel and combat demineralization and dentin hypersensitivity.
STRATEGY
- Direct Email Marketing
- Landing Page
- Product Sampling
SERVICES
- Responsive Design
- Web Developement
- Analysis and Monitoring
- Product Sampling Management
OBJECTIVE
To promote the new formula of Sensodyne Sensibilità&Smalto toothpaste among oral care professionals, including dentists and dental hygienists.
To offer the target audience the opportunity to experience the product's unique features through real-life trials.
To create awareness and strengthen the perception of the product as a potential solution to specific patient problems or needs.
To collect and retain new leads interested in the product.
SOLUTION
Sampling is recognized as one of the most effective marketing tools. A sample is never just a free gift; it represents the company itself, offering a tangible encounter with the product. This physical connection was meticulously planned by Bplus, ensuring every detail of the online sampling activity was optimized to transform interested professionals into loyal advocates.
The strategy, focused on the product's performance, employed the in-home sampling method, delivering samples directly to dental practices. This approach enabled broad and cost-effective product distribution.
SAMPLING
The project encompassed the organization and management of all sampling phases: from storing and warehousing samples to customizing and assembling sample boxes, and finally shipping them to responders.
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